Search Engine Optimization Explained.
SEO stands for Search Engine Optimization, which is a set of practices aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). The ultimate goal of SEO is to increase organic (non-paid) traffic to a website by making it more appealing to search engines like Google, Bing, and Yahoo.
Search engines use algorithms to determine the order in which websites are displayed on their results pages. These algorithms take into account various factors to decide which pages are most relevant and authoritative for a given search query. The factors that influence a website’s ranking in search results are collectively known as ranking factors. While search engines keep their specific algorithms closely guarded, industry experts have identified many key ranking factors based on research and experience.
There are many factors when a search engine is trying to determine what websites to feature in their search results. There are many opinions on what a search engine takes into account and how much weight they put into each factor. This pie chart shows information on possible ranking factors.
Each search engine has a unique algorithm and put different weight into each ranking factor.
User Engagement Factors:
It’s important to note that SEO is an ongoing process, as search engines frequently update their algorithms and new ranking factors may emerge. A well-rounded SEO strategy takes into account all these factors to optimize a website’s chances of ranking well on search engine results pages.