Shine On SEO has been doing SEO and Online marketing in Edmonton for over 10 years with many satisfied clients and business connections made. Our prime directive is to provide high quality SEO services at an affordable price. Proudly based out of Edmonton, Alberta we know the business landscape and work hard to keep our clients informed, educated and in the loop on the Search Engine Optimization and online marketing techniques that are being implemented to boost their online digital visibility. SEO and Local marketing is our specialty but we also excel in Pay Per Click marketing, Social Media Marketing, Comprehensive Website Audits and Web Design in Edmonton.
Page authority is a calculation of how trusted and strong a website is in the eyes of a search engine. Other web company’s measure page authority with different factors but the consensus is that the more incoming links and online citations of your website and business, the stronger your page authority will be. Factors that are considered are quality of links, quality of citations, page content quality and overall click through rates and engagement. As always the most important factor for the search engines is that the customer finds exactly what they were searching for using the keywords they typed in. There are both “Page Authority” and overall “Domain Authority”. Domain Authority rates your domain as a whole and all the pages within your website.
Quality Content: High-quality, relevant, and valuable content is the foundation of a strong page authority. Content that addresses user intent, provides comprehensive information, and is well-structured tends to perform better.
Backlinks: Backlinks from authoritative and relevant websites are a significant factor in determining page authority. Focus on building a diverse and natural backlink profile. One high-quality backlink from a reputable site can be more valuable than multiple low-quality ones.
Internal Linking: Proper internal linking helps search engines understand the structure of your website and the relationships between different pages. It can distribute authority throughout your site and guide users to relevant content.
On-Page SEO: Optimizing on-page elements such as title tags, meta descriptions, header tags, and keyword usage can signal the relevance of your content to search engines and users.
Page Load Speed: Faster-loading pages provide a better user experience and can indirectly influence page authority. Search engines tend to favor websites that offer a smooth browsing experience.
Mobile Friendliness: With mobile-first indexing, having a responsive and mobile-friendly design is crucial. Mobile-friendly pages are more likely to rank well in search results.
User Engagement Metrics: Metrics like click-through rate (CTR), bounce rate, and dwell time (the time users spend on your page) can indirectly impact page authority. High engagement signals to search engines that your content is valuable to users.
Social Signals: While the direct impact of social signals (likes, shares, etc.) on page authority is debated, they can indirectly contribute by driving traffic and increasing the visibility of your content.
Technical SEO: Ensuring proper indexing, using canonical tags, optimizing URLs, and having a secure website (HTTPS) are all important technical aspects that can affect page authority.
Content Updates: Keeping your content up-to-date and relevant shows search engines that your page is a current and reliable source of information.
Site Reputation and Trust: If your website is associated with spammy practices or has a bad reputation, it can negatively impact the authority of your individual pages.
Domain Authority: The overall strength of your website’s domain can influence the authority of individual pages. High domain authority can provide a boost to the authority of new pages.