Pay Per Click refers to online advertizing on search engines and social media websites where your spend is based on how many times your advertizements are either viewed or clicked.

A well organized and focus keyword campaign can give a business an immediate boost in web traffic and in turn, potential customers. A business will benefit greatly by getting a professional analyst to optimize their AdWords account and provide insight on online buying habits to create high converting ads.

In pay per click accounts there is a great deal of control over who does and does not get to see an advertisement. Identifying and controlling who gets to see your ads greatly increases your chances to convert that web visit into a valuable customer.

Advertising styles can range from:

•    Text ads that appear in search results
•    Display ads that appear on other websites and news outlets
•    Remarketing ads that appear to potential customers that have visited your website
•    Video advertising that shows your video message or commercial in front of potential customers

Without the proper focus on conversions, pay per click campaigns can get very expensive but with confident research and focused advertisements, pay per click has tremendous amount of power to yield immediate results.